The training
During tasting sessions do these situations look familiar?
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When describing sensory characteristics of a product someone ranking high in function or product knowledge, gives an opinion. Then suddenly everyone else’s opinions are gone.
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Participants agree that a product is good. Does ‘good’ mean pleasant or according to specs?
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Discussing with colleagues or a client what a product should taste like, do you wonder whether the words you use have similar meanings?
If this looks familiar, you (your team) should go on the Taste Expedition!