During tasting sessions do these situations look familiar?
When describing sensory characteristics of a product someone ranking high in function or product knowledge, gives an opinion. Then suddenly everyone else’s opinions are gone.
Participants agree that a product is good. Does ‘good’ mean pleasant or according to specs?
Discussing with colleagues or a client what a product should taste like, do you wonder whether the words you use have similar meanings?
If this looks familiar, you (your team) should go on the Taste Expedition!